When you’ve hired an SEO company, you’re not only searching for experts at search marketing. Also, you’re searching for a team to become experts on your business and the people it needs to connect with.
This knowledge is pivotal to everything an agency will do for you – and it beings from the beginning of when you start working with them. Your first task is to create an SEO brief, outlining your objectives and strategy. This process helps your agency devise the best possible strategy and it also gives you the security of having an agreed set of objectives they have to meet.
Before an agency can put together a strategy for you, they need to know what you’re looking to achieve. Is your main objective to increase the visibility of your website, generate more leads for a specific product or are you simply looking to outsource your existing SEO strategy to an external team?
Here are some common SEO goals for you to consider:
- Increase traffic
- Lead generation
- eCommerce sales
- Increase email sign ups
- Overtake competitors
Learn who the best competitors – and knowing who your real SEO competitors are is surprisingly difficult. It’s not only your business rivals you need to think about but also your search competitors – and you might be surprised by some of the results.